Sachin Shroff

Vice President of CRM, Loyalty and Marketing Technology

Michaels

Sachin is a seasoned marketing leader focused on boosting business growth through AI, data-driven, personalized customer loyalty strategies. He leads loyalty and CRM marketing at Michaels Stores and has held similar roles with The Container Store and top agencies, supporting Fortune 500 clients. Sachin serves on the Board of the Perot Museum in Dallas and taught for 13 years at North Lake Community College, promoting lifelong learning and the transformative power of education.

Speaking in:

Monday Jan 13th

9:15am - 10:00am

Expo, Level 3, Expo Stage 3

Revolutionizing retail: How CDPs and Generative AI are redefining customer experience

In today’s rapidly evolving retail world, expectations are soaring. The combination of Customer Data Platforms (CDPs) and Generative AI is enabling retailers to deliver highly personalized experiences at scale. This fireside chat explores how CDPs, with their data-driven insights, fuel AI-powered solutions that engage shoppers in real time through tailored recommendations, unique content, and predictive interactions. Attendees will learn about key trends, best practices, and the critical role of AI-powered CDPs in enhancing loyalty, boosting revenue, and reshaping retail to create a truly customer-focused ecosystem.

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Sachin Shroff

Speaking in:

Monday Jan 13th

Revolutionizing retail: How CDPs and Generative AI are redefining customer experience