Ryan Marks
Dir., NA Grocery & Drug
Visa
Ryan Marks is the Director of U.S. Grocery & Drug for North America at Visa, where he leads go-to-market and retail strategies that help merchants unlock value through payments, data, and digital innovation. With a career spanning fintech and consumer packaged goods, Ryan has built and scaled sales teams, accelerated retail growth for global brands, and mentored emerging ventures in the future of commerce. Known for connecting the dots between consumer behavior, technology, and business strategy, he brings a results-driven, entrepreneurial mindset to shaping the future of agentic commerce.
Speaking in:
Tuesday Jan 13
12:10pm - 12:40pm
Empowering the AI shopper: Creating friction-free experiences in the age of agentic commerce
As AI agents begin to take the reins on everything from product discovery to checkout, the way consumers shop is about to shift dramatically. To meet this moment, leading brands are rethinking how they structure product information, loyalty experiences, and payment flows—designing systems that allow digital “co-shoppers” to act instantly, confidently, and securely on behalf of their users. This session will unpack how businesses can surface the right data to support smart, on-brand recommendations, implement merchandising and fulfillment strategies for fully automated carts, and build a trust layer that ensures security and privacy without introducing friction. Discover what it takes to enable AI-powered shopping that feels effortless—for both the customer and the brand.