Russ Richardson

Proud to be known as the sales leader who companies call on to lead teams that sell “Solutions that no one has ever sold before” or sell "Solutions to customers we have yet to acquire/penetrate". Pioneered the development of the P.E.P.P sales growth methodology. Fearless in “Respectfully rocking the boat” to gain support, trust, and buy-in from internal stakeholders and customers alike. Devoted to sales because it’s the easiest way to keep score.