Russ Richardson

Russ Richardson
Executive Director
Proud to be known as the sales leader who companies call on to lead teams that sell “Solutions that no one has ever sold before” or sell "Solutions to customers we have yet to acquire/penetrate". Pioneered the development of the P.E.P.P sales growth methodology. Fearless in “Respectfully rocking the boat” to gain support, trust, and buy-in from internal stakeholders and customers alike. Devoted to sales because it’s the easiest way to keep score.

Speaking in:

January 16
1:30 pm2:00 pm
Expo, Level 1, Food Service Tech Stage
Bring your earbuds + mobile device to this session! Session audio will be transmitted via a silent conferencing system. Using your own mobile device, click here during the live session to access the audio feed. (Extra earbuds will be available.)

In today’s world, consumer choice and personalization have… Read more