Russ Hannig

Vice President, Marketing

Gabb - Safe Tech for Kids and Teens

Russ Hannig is a marketing leader with over 15 years of experience transforming businesses through strategic full-funnel media buying and creative excellence. As Vice President of Growth Marketing at Gabb, Russ is dedicated to fostering safe technology for kids and teens, aligning innovative strategies with a mission that resonates deeply with families. Outside of his professional achievements, Russ is a devoted husband and father to four children, which fuels his passion for Gabb’s mission.

Speaking in:

Sunday Jan 12th

11:45am - 12:15pm

Expo, Level 3, Expo Stage 4

Kids smart device company Gabb doubles down on Prime shopping benefits to boost brand trust

Since fall 2023, kids’ smart device company Gabb has been leveraging Buy with Prime across its site to build customer trust while working to establish itself as the leader in safe technology for families. Following a breakthrough first year, with $1.4 million in revenue growth attributable to Buy with Prime, Gabb is doubling down on its investment in the ecommerce solution. In this discussion we explore why trust is so critical to Gabb’s shopper experience, and why the smart device pioneer is tapping into Amazon and the trust of Prime to build out an ecommerce experience that their customers love.

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Russ Hannig

Speaking in:

Sunday Jan 12th

Kids smart device company Gabb doubles down on Prime shopping benefits to boost brand trust