Roy Lim

After earning three Bachelor degrees and a Master degree in Computer Engineering, and working as a programmer for 4 years in USA, Mr Lim returned in 2011 to join Tung Hing Automation. In the face of slowing growth within the company, Mr Lim’s first challenge was to steer the Company in a new direction to help it regain momentum. Firstly, Mr Lim developed an ERP system to streamline the business processes. Secondly, by reorganising the technical personnel and increasing the Company’s R&D investments, Mr Lim led Tung Hing to embark on new technological advancements. Various products of cutting-edge technologies have been developed; from A.I. manufacturing solutions to innovative robotic products, the R&D efforts have brought new impetus to Tung Hing.

In 2012, Mr Lim set up L2F Incorporation, a Tung Hing subsidiary in USA, which is a system integration company focusing on developing high-tech automation solutions. L2F’s grit and high-flying profile have earned challenging contracts from customers such as Tesla, SpaceX and Apple, and its revenue has multiplied by 17 times in 3 years. Middleby, the largest food machinery company in USA, has acquired L2F for nearly HK$100 million in October 2017. Mr Lim will serve as the Chief Representative of the Asia-Pacific region following the acquisition.

Mr Lim has also developed two new initiatives, including medical automation and service automation. Mr Lim collaborated with a neuro-scientist from Poly U and developed a made-in-Hong-Kong product called HandyRehab, which is a robotic hand that is capable of rehabilitating stroke patients and recovering 90% of their mobility. Mr Lim is currently the CEO of Robocore and Robotemi, a multi-national company that uses robots to provide solutions. The function of these robots include telemedicine, hotel delivery, floor cleaning and scrubbing, mobile entertainment and elderly care services