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Robyn Novak

Robyn
Novak

Vice President, Managing Creative Director
FRCH NELSON
As a design leader on the development of multiple domestic and international brand experiences, Robyn creates retail environments that leverage consumer insights and progressive design thinking. She leads a team of retail strategists and designers to develop unique experiences ranging from first generation retail to scalable design solutions for some of the world’s biggest brands. From retail strategy through conceptual design and documentation Robyn’s philosophy is to master form and function in every design solution. She integrates documentation and resource design partners to insure design intent is maintained throughout the design process. Robyn is a frequent speaker at industry and university events. She is a 2015 Retail Design Influencer of the Year, and a former PAVE Rising Star and VMSD Designer Dozen award recipient. Robyn is also a LEED accredited professional, a member of the ARE Dream Team and a member of RDI. Robyn’s professional experiences include Tiffany & Co., Luxottica, Aveda, Macy’s, Procter & Gamble, J. Crew, UltraFemme, Mercedes Benz, Stride Rite, Johnson & Johnson, Hush Puppies, Sprint, T-Mobile, Build-A-Bear, Ballard, Frontgate, Zale Corporation, Hanes Brands, Baskin-Robbins, Corner Bakery Café, Red Mango, American Girl Boutique and Bistro, and Duty-Free Stores.