Rob Robillard

Rob Robillard
Rob Robillard
Chief Merchandising Officer
Rob Robillard is Chief Merchandising Officer at HSN, part of Qurate Retail Group, overseeing the brand’s Buying, Planning and Programming operations. Prior to this appointment in March 2022, Rob most recently served as Senior Vice President of Merchandising, Home, Culinary, Electronics and Merchandising Operations, for QVC and HSN. Rob first joined Qurate Retail Group in November 2017 to lead the US Beauty business for all the commerce platforms including QVC, HSN and Beauty iQ. In this newly created role, Rob focused on new business growth strategies, customer engagement and merchandise strategies for Beauty, expanding on the current offerings, and further developing existing vendor relationships.

Following 10 years with L’Oréal, Rob’s career has focused on innovation and product development. He joined L’Oréal’s marketing team for Color Cosmetics in 1998 and quickly took on leadership roles of increasing responsibility, including Senior Vice President of Marketing for L’Oréal Paris. He was named Worldwide General Manager for Kiehl’s Since 1851 brand, playing a key role in developing unique and diverse, global multi-channel distribution strategies. After L’Oréal, Rob was named President and CEO of Living Proof, where he transformed a small research and development organization into one of the fastest growing prestige beauty companies in the industry. Most recently to joining Qurate Retail Group, Rob led Sensible Organics, developing a small natural/organic manufacturer into one of the largest certified organic skincare companies in the natural beauty market.

Rob has a successful multidisciplinary track record in retail and a passion for developing and energizing customer centric teams that innovate to positively impact the bottom line. For his contributions to the industry, he has been recognized by many organizations including Crain’s 40 Under 40, CEW and WWD.

Speaking in:

January 14
12:10 pm12:40 pm
Javits North, Level 4, Rithum Stage

It’s mainstream in China, projected to bring in $647 billion this year, and we’ve talked about the broader global adoption of livestream shopping for years. With social shopping playing an increasingly larger role in commerce, is 2024 the year live shopping will take off? A group of seasoned retail and advertising executives from Fanatics, Roku and HSN will discuss different approaches their… Read more