January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
Global Chief Executive Officer
Mars Agency
Rob Rivenburgh is Global Chief Executive Officer of The Mars Agency, which creates breakthrough connected commerce solutions that influence the shopper journey from prompt, to purchase, and beyond. Rivenburgh has been with The Mars Agency since 2004 when he was brought on to establish the Bentonville, Arkansas office and build a strong relationship with Walmart. Rivenburgh and his team there grew the relationship to become a certified Walmart partner and Walmart Marketplace experts. Rivenburgh then moved to the agency’s headquarters in Southfield in 2016 to lead North American growth efforts. In addition to his leadership at the agency, over the last two decades Rivenburgh has served as a guiding force for the ever-evolving shopper marketing community.
9:25am - 10:10am
Javits North, Level 4
Commerce media has the potential to generate over $1.3 trillion of enterprise value in the next several years. This is a tectonic adjustment that will alter the landscape of retailer and brand marketplaces, disrupting the existing dynamics of the brand/retailer relationship. Hear from Quentin George, Partner at McKinsey & Company, and Leader, Commerce Media Practice, as he presents the platform and business case for retail media for retailers, advertisers, and agencies, focusing on the opportunity-at-stake and the risk of falling behind in this growing space.
Then, hear from Rob Master and a group of RMN leaders as they explore practical and tactical considerations as well as key challenges--the KPIs of Retail Media--in a panel discussion.
This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.