January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
Senior Advisor
McKinsey & Company
Rob Master, a Senior Advisor with McKinsey & Company, is an accomplished and innovative global marketing and media leader with nearly 30 years of experience and expertise in brand building across the integrated marketing and retail landscape. Throughout his career, Rob has been at the forefront in driving marketing, media, and digital transformation, both within Unilever and the broader industry. He is recognized as an industry leader and held a position on Unilever's North America Executive Board.
In his current role at McKinsey, Rob's focus revolves around Marketing Transformation, the convergence of Marketing and Commerce, and the Media Ecosystem.
9:25am - 10:10am
Javits North, Level 4
Commerce media has the potential to generate over $1.3 trillion of enterprise value in the next several years. This is a tectonic adjustment that will alter the landscape of retailer and brand marketplaces, disrupting the existing dynamics of the brand/retailer relationship. Hear from Quentin George, Partner at McKinsey & Company, and Leader, Commerce Media Practice, as he presents the platform and business case for retail media for retailers, advertisers, and agencies, focusing on the opportunity-at-stake and the risk of falling behind in this growing space.
Then, hear from Rob Master and a group of RMN leaders as they explore practical and tactical considerations as well as key challenges--the KPIs of Retail Media--in a panel discussion.
This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.