CEO
IFBTA
Robert (“Rob”) Grimes is the Founder & CEO of the IFBTA (the Food and Beverage Technology Association), a non-profit professional association promoting and advancing technology and innovation for the global food and beverage industries.
Prior to establishing the IFBTA, Rob founded FSTEC (Foodservice Technology Conference and Showcase) in 1996, ConStrata Technology Consulting, and its predecessor companies, which have been providing IT consulting services for the global hospitality, foodservice and retail industries and is headquartered in Potomac, Maryland.
Sunday Jan 11
12:00pm - 12:30pm
MicroTouch Stage
As the lines between foodservice and retail continue to blur, operators are rethinking traditional models to meet evolving consumer expectations. From micromarkets and vending to non-traditional dining, this session will explore where the two sectors intersect—spanning convenience, grocery, restaurants, and beyond. Attendees will gain insights into shifting consumer behaviors, innovative footprints, and the opportunities that lie ahead at the crossroads of retail and foodservice.
Bring your earbuds + mobile device to this session! Session audio will be transmitted via a silent conferencing system. Use your own mobile device during the live session to access the audio feed. (Extra earbuds available, while supplies last.)
Tuesday Jan 13
12:00pm - 12:30pm
MicroTouch Stage
Personalization is no longer optional—it’s the expectation across both foodservice and food retail. This session explores how technology is enabling brands to deliver tailored experiences, from customized menus and loyalty offers to curated product recommendations and seamless digital journeys. Leaders will discuss how data, AI, and emerging platforms are driving deeper connections with consumers while balancing privacy, efficiency, and profitability.
Bring your earbuds + mobile device to this session! Session audio will be transmitted via a silent conferencing system. Use your own mobile device during the live session to access the audio feed. (Extra earbuds available, while supplies last.)
