The IFBTA was launched at FSTEC (Foodservice Technology Conference and Showcase) 2014, which was founded by Rob in 1996, and is a non-profit professional association promoting and advancing technology and innovation for the global food and beverage industries.
Prior to establishing IFBTA, Rob also founded ConStrata Technology Consulting and its predecessor companies, which have been providing information technology consulting services for the global hospitality, foodservice and retail industries and is headquartered in Potomac, Maryland since 1994.
Rob has been a regular technology columnist for several industry and technology publications and has contributed articles to many other publications in the U.S. and abroad as well as co-authored and contributed to a number of books. He has spoken at over 1,000 industry shows, conferences and events around the world. He is a Conti Professor in the Program of Hotel, Restaurant and Institutional Management (HR&IM) at Penn State University and also serves on the Industry Advisory Boards of the HR&IM Programs at the University of Delaware and the University of Nevada Las Vegas.
Rob has served on the Board of the National Restaurant Association and is an active member of the of The Young Presidents Organization (YPO) having served as the Chair of YPO’s Food & Beverage and Hospitality Networks. He is a triathlete having completed the Ironman in Lake Placid in 2002, 2003, 2004 and 2007 and Ironman World Championship in Kona in 2005.