Rob Garf

Rob Garf
Rob Garf
GM & VP, Retail
Salesforce
Rob Garf is VP of Strategy and Insights on Salesforce's Retail and Consumer Goods team. With 25 years of global retail experience as a practitioner, industry analyst, strategy consultant, and software leader, he is no stranger to the industry and challenges retailers face. He currently leads industry research and advises senior executives on digital transformation. Rob is also a frequent industry speaker, member of NRF’s Digital Council, and Chair of the Retail Customer Advisory Board.

Speaking in:

Sunday
January 16
2:00 pm3:00 pm
Expo, Level 3, Expo Stage 3
Shoppers have defined the new rules of engagement in Retail. From where they shop, to how they shop, to what they expect in between, consumers have changed the game. How do companies keep up? By rethinking everything. Businesses are no longer built just for profit, but for change. HQs are no longer physical, but digital. Loyalty is no longer a program, but a strategy. Hear how to transform your… Read more