GM & VP, Retail
Rob Garf is VP of Strategy and Insights on Salesforce's Retail and Consumer Goods team. With 25 years of global retail experience as a practitioner, industry analyst, strategy consultant, and software leader, he is no stranger to the industry and challenges retailers face. He currently leads industry research and advises senior executives on digital transformation. Rob is also a frequent industry speaker, member of NRF’s Digital Council, and Chair of the Retail Customer Advisory Board.