Rick Gomez

Rick Gomez

EVP and Chief Commercial Officer

Target


Rick Gomez is executive vice president and chief commercial officer for Target and a member of the company’s leadership team. He has oversight of Target’s multicategory merchandise assortment, including home, apparel and accessories, essentials and beauty, hardlines, and food and beverage. He also leads owned brands, enterprise insights, and merchandising planning and capabilities. 

Since joining Target in 2013, Rick has held a number of leadership roles across the enterprise. He was promoted to the executive leadership team in 2017 when he was named chief marketing officer, and in the ensuing years his role was expanded to include leadership of Target’s e-commerce and strategy teams as well. As chief marketing, digital and strategy officer, Rick played a critical role in Target’s 2017 strategy reset and the launch of Target Circle in 2019. 

In 2021, Rick was named chief food and beverage officer, a role in which he helped successfully reposition Target as a leading destination for food, with industry-leading growth across popular owned brands, including Good & Gather and Favorite Day. 

Prior to joining Target, Rick served as vice president of brand marketing at MillerCoors. He also held multiple leadership roles at PepsiCo, including chief marketing officer of the non-carbonated beverage portfolio. He began his career in brand management at the Quaker Oats Co. 

Rick received a B.A. from Dartmouth College. Rick serves on the boards of the National Museum of the American Latino at the Smithsonian and The Wendy’s Corp.

Speaking in:

Monday Jan 12

12:10pm - 12:40pm

Logicbroker Stage

24 hours to capture the click - Target’s secret to trend-driven retail

With 85% of Gen Z and Millennials wanting to buy trending products within 24 hours of seeing them on social media, retailers must radically rethink how they move from insight to shelf. In this session, Rick Gomez, EVP & Chief Commercial Officer, and Prat Vemana, EVP & Chief Information & Product Officer at Target, take the cover off the retailer’s proprietary GenAI-powered trend intelligence platform, Target Trend Brain. This new platform is equipping Target teams with real-time trend insights, helping to gather intel that once took weeks of manual work to uncover to now generate in hours. Paired with cutting-edge 3D design tools, Target is transforming how it develops, designs, and delivers. Attendees will learn how to apply GenAI trend detection, agile design workflows and rapid product development strategies to accelerate their own organizations’ ability to respond to emerging consumer demands.