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Rick Gomez

Rick Gomez

Executive Vice President, Chief Marketing and Digital Officer
Target Corporation
Rick Gomez is executive vice president, chief marketing and digital officer for Target Corporation, a $74B retailer. Rick leads marketing and media strategy, creative development, guest research, loyalty, and corporate responsibility. Rick also oversees creative collaborations, including designer partnerships, exclusive music artists and licensing. Additionally, Rick is the head of Target’s e-commerce business and oversees the company’s digital strategy.

Rick joined Target in 2013 as senior vice president of brand and category marketing, where he led marketing efforts across all merchandise categories and seasonal campaigns like holiday and back-to-school.

Rick has extensive experience in marketing strategy, marketing communications, multicultural marketing, media, innovation, agency management and product development. He also has general management experience overseeing the P&L for several iconic food and beverage brands.

Prior to Target, he served as vice president of brand marketing at MillerCoors. He also held multiple leadership roles at PepsiCo, including chief marketing officer of the non-carbonated beverage portfolio. Rick began his career in brand management at the Quaker Oats Company.

Rick received a B.A. from Dartmouth College. He currently serves on the boards of the ANA (Association of National Advertisers) and GLSEN (Gay Lesbian Student Education Network).

Speaking in:

Sunday Jan 12
12:00 - 12:30 PM
Shyft Stage, Level 4
As companies look for compelling ways to get customers in the front door, retain their business and convert them into advocates, we're witnessing a new way of thinking about loyalty that shifts the conversation away from points acquisition into... Read more