Rick Gomez

Rick Gomez

EVP and Chief Commercial Officer

Target


Rick Gomez is executive vice president and chief commercial officer for Target and a member of the company’s leadership team. He has oversight of Target’s multicategory merchandise assortment, including home, apparel and accessories, essentials and beauty, hardlines, and food and beverage. He also leads owned brands, enterprise insights, and merchandising planning and capabilities. 

Since joining Target in 2013, Rick has held a number of leadership roles across the enterprise. He was promoted to the executive leadership team in 2017 when he was named chief marketing officer, and in the ensuing years his role was expanded to include leadership of Target’s e-commerce and strategy teams as well. As chief marketing, digital and strategy officer, Rick played a critical role in Target’s 2017 strategy reset and the launch of Target Circle in 2019. 

In 2021, Rick was named chief food and beverage officer, a role in which he helped successfully reposition Target as a leading destination for food, with industry-leading growth across popular owned brands, including Good & Gather and Favorite Day. 

Prior to joining Target, Rick served as vice president of brand marketing at MillerCoors. He also held multiple leadership roles at PepsiCo, including chief marketing officer of the non-carbonated beverage portfolio. He began his career in brand management at the Quaker Oats Co. 

Rick received a B.A. from Dartmouth College. Rick serves on the boards of the National Museum of the American Latino at the Smithsonian and The Wendy’s Corp.

Speaking in:

Monday Jan 12

12:10pm - 12:40pm

Next-gen loyalty: Building connected customer relationships that drive long-term growth

Next-gen loyalty isn’t a program — it’s a fully integrated, data-driven strategy that makes customers feel known, valued and connected to the brand at every touchpoint. Today’s leading retailers are moving beyond transactional rewards and designing loyalty ecosystems that blend personalization, experiential perks and community engagement — all powered by real-time data and predictive insights. This session will explore how Sephora, Liquid Death and American Express have evolved from static points programs to dynamic, customer-first strategies that foster emotional loyalty, strengthen retention and unlock new revenue opportunities. Learn how these industry leaders are leveraging AI, unified data and strategic partnerships to create seamless, values-driven loyalty experiences that resonate with modern shoppers. Walk away with a blueprint for building customer connections that last long after the first purchase — and drive sustainable growth for your brand.