Rick Egan

Rick Egan is a veteran marketing executive and founder of Riviera Marketing, where he helps high-growth brands navigate performance marketing, SEO, and go-to-market strategy in the AI era. With over two decades of experience—including roles at Beyond, Inc., CarParts.com, and FinditParts—Rick has led growth for retailers across every major shift in digital, from the rise of search to today’s AI-driven transformation.As former VP of Performance Marketing at Beyond, he scaled lean teams, built AI-enabled workflows, and drove performance at speed and scale. Rick is a leading voice on how AI is reshaping discovery, and why brands must evolve from keyword rankings to relevance in a world of conversational, intent-driven search. He champions creative storytelling, strong data foundations, and marketing systems that put human insight at the center—amplified, not replaced, by AI.