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Richard Lems


Director, Format and Store
Rituals Cosmetics
From a young age, Richard knew that retail was his thing. 12 years ago he began his journey with the startup “Rituals” and since then has become one of the key driving factors for the amazing growth of Rituals Cosmetics. Responsible for the Format & Design strategy of the company and the general look and feel of all point of sales. His team has managed the growth of point of sales locations from 7 standalone stores to 650 and from 700 wholesale locations to 2500 wholesale locations in the last 10 years.

Translating the brand philosophy in a retail experience and letting the Rituals fans get the best “slow down” experience they can have.

At Rituals we don’t sell beauty, we’re here to make you feel special!

Speaking in:

Sunday Jan 12
2:00 - 2:30 PM
Shyft Stage, Level 4

The digital transformation journey is impacting retail business models and is driving a new approach to stores.  

Physical locations will play a key role in acquiring new clients, collecting data, building relationships and operating...

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