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Reesa Lake


Partner and Executive Vice President, Brand Partnerships
Digital Brand Architects
Reesa Lake is the Partner and Executive Vice President of Brand Partnerships at Digital Brand Architects (DBA), where she leads development with brands, agencies, publishing houses and digital networks. With over 15 years of experience working in print, television and digital media, Lake offers expertise in branded content and integrations, marketing, public relations, and branding.

Reesa has played an instrumental role in helping build a world class portfolio of digital influencer clients including Rachel Parcell of Pink Peonies, Camila Coelho, Amber Fillerup Clark of Barefoot Blonde and Paola Alberdi of Blank Itinerary, many who now have stand-alone brands. Four years ago Reesa launched the brand partnership division at DBA where she built a team to support the entire agency and where she manages agency and client relationships including Amazon, Volvo, Oscar de la Renta, Tresemme, ShopStyle and more.

Speaking in:

Sunday Jan 12
12:45 - 1:45 PM
Medallia Stage, Hall E, Level 1
Bring your lunch to this session! Seating available on a first-come, first-served basis. Open to Retailers with a Full Conference pass. Retailers are wising up to the success had by DTC and influencer brands and want in on the fun. This panel... Read more