Rebecca Crosier

Rebecca Crosier
Rebecca Crosier
Team Lead, Shopper Marketing & Merchandising
With a passion for excitement in the retail space, Rebecca leads a Shopper Marketing and Merchandising team at Reckitt, bringing big brand ideas down the funnel through multiple, succinct touchpoints to incentivize and educate shoppers to make confident purchases. With 20 years of experience honing her craft, she’s valued as a creative decision-maker who moves the business forward. Today, she and her team continue to make an impact across iconic brands including Mucinex, Airborne, Durex and K-Y.

Speaking in:

January 17
2:45 pm3:15 pm
Expo, Level 1, Expo Stage 2
As retailers recognize the highly effective media channel their physical stores represent, CPG brand marketers are capitalizing on the ability to engage the millions of shoppers visiting stores every day. As the leader in shelf-edge media, Vestcom will share how shelfAdz® are enabling brands to successfully connect their omnichannel message to this critical point of decision. Hear from select CPG… Read more