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Rafeh Masood

Rafeh
Masood

SVP and Chief Digital Officer
BJ's Wholesale Club Inc.
Rafeh Masood is SVP and Chief Digital Officer at BJ’s Wholesale Club. He joined BJ’s in May 2017 and is responsible for driving the company’s vision and strategy for its e-commerce and omnichannel efforts. Masood oversees the digital technology portfolio along with the programs and initiatives that drive sales, showcase value and enhance convenience for members. BJ’s has recently expanded its offering of convenient online shopping options for members including Shop BJs.com – Pick Up in Club, Add-to-Card digital coupons, same day delivery, and the BJ's mobile app.

Prior to BJ’s, Rafeh served as Vice President, Customer Innovation Technology at Dick’s Sporting Goods where he was responsible for store systems, strategy and applications, eCommerce, mobile, collaboration tools and emerging technologies across five retail brands. Previous roles included Vice President of Integrated Retail Solutions at Sears Holdings, Chief Procurement Officer and Head of Facilities Management at BAWAG PSK along with managing e-Sourcing programs and customer relationship management for several retail clients while at GNX (now Agentrics).

RIS magazine named Masood as one of the top ten movers and shakers in retail in 2017 and a pacesetter in retail technology in 2012.

Speaking in:

Tuesday Jan 15
10:30 - 11:15 AM
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Stage 1, EXPO Hall, Level 1
There are as many definitions of a chief digital officer as there are approaches to digital strategy in commerce, and the role evolves just as quickly as the consumer landscape does. CDOs are both customer-facing, owning the digital consumer... Read more