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Rachel Waldstein

Rachel Waldstein

Director, CRM and Retention
Wolverine Worldwide
Director of CRM Strategy & Retention for Wolverine Worldwide, Rachel’s primary objective is to inspire consumer obsessed mindset across the WWW portfolio. Rachel and her team work across a range of iconic brands like Keds, Wolverine, Sperry, Saucony, Merrell and Chaco to bring consumer obsessed, brand specific strategy and analytical findings help teams connect with their consumers and meet their financial goals. At Wolverine, Rachel plays to win, with consumer response being her yardstick for success.

Speaking in:

Tuesday Jan 15
2:00 - 2:30 PM
Stage 6, EXPO Hall, Level 3
Gathering all the data in one place. Analyzing the data for useful insights. Putting those insights into action across all your marketing channels. It’s a big undertaking but one that can make or break your brand in today’s retail... Read more