Quentin George

Quentin George
Quentin George
Leader, Commerce Media Practice
McKinsey & Company
Quentin is an experienced digital, creative, and media agency executive who has served ambitious marketing leaders for 25+ years to scale and transform their businesses. Quentin has worked across both B2B and B2C businesses and has deep expertise in the following industry sectors: TMT, CTM, FIG & Retail.

Prior to McKinsey, Quentin founded UNBOUND, a strategic advisory firm, he advised marketing executives across a wide array of sectors and geographies on how to succeed in a digital and data-driven economy. Before that, he served as the Global Chief Digital Officer for one of the world’s largest agency holding companies, IPG Mediabrands, where he managed over $2B in digital media spend for FORTUNE500 companies and a digital practice spanning over 3200 practitioners, 90 offices, and 66 markets.

Speaking in:

Saturday
January 13
9:25 am10:10 am
Javits North, Level 4

Commerce media has the potential to generate over $1.3 trillion of enterprise value in the next several years. This is a tectonic adjustment that will alter the landscape of retailer and brand marketplaces, disrupting the existing dynamics of the brand/retailer relationship. Hear from Quentin George, Partner at McKinsey & Company, and Leader, Commerce Media Practice, as he presents the… Read more