Quentin George
Leader, Commerce Media Practice
McKinsey & Company
Quentin is an experienced digital, creative, and media agency executive who has served ambitious marketing leaders for 25+ years to scale and transform their businesses. Quentin has worked across both B2B and B2C businesses and has deep expertise in the following industry sectors: TMT, CTM, FIG & Retail.Prior to McKinsey, Quentin founded UNBOUND, a strategic advisory firm, he advised marketing executives across a wide array of sectors and geographies on how to succeed in a digital and data-driven economy. Before that, he served as the Global Chief Digital Officer for one of the world’s largest agency holding companies, IPG Mediabrands, where he managed over $2B in digital media spend for FORTUNE500 companies and a digital practice spanning over 3200 practitioners, 90 offices, and 66 markets.
Speaking in:
Saturday Jan 13th
9:25am - 10:10am
Javits North, Level 4
Commerce media has the potential to generate over $1.3 trillion of enterprise value in the next several years. This is a tectonic adjustment that will alter the landscape of retailer and brand marketplaces, disrupting the existing dynamics of the brand/retailer relationship. Hear from Quentin George, Partner at McKinsey & Company, and Leader, Commerce Media Practice, as he presents the platform and business case for retail media for retailers, advertisers, and agencies, focusing on the opportunity-at-stake and the risk of falling behind in this growing space.Then, hear from Rob Master and a group of RMN leaders as they explore practical and tactical considerations as well as key challenges--the KPIs of Retail Media--in a panel discussion.What does retail media look like when it is working at its best?What are some of the structural or systematic challenges faced by the supply and demand sides, and what can be done to improve?What role does the store play in this new media landscape?What benefits does this dynamic provide for shoppers in a world where a retailer's survival is dependent on successfully transitioning into a media company?What does 2024 and beyond look like for retail media?This event is part of What's in store for Retail Media Networks. Pre-registration and separate fee required.