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Pini Yakuel

Pini Yakuel

Founder and CEO
Pini Yakuel is founder and CEO of Optimove, the industry’s leading Customer Marketing Cloud. Pini’s extensive experience in analytics-driven marketing and business development, along with his innovative approaches to entrepreneurship and business-building, have earned him recognition as a thought leader. Pini has led Optimove to become a market leader, with more than 200 brands, including 1-800-Flowers, Adore Me, Lucky Vitamin and eBags, using his company’s software and services to orchestrate and automate highly-effective personalized CRM.

Speaking in:

Monday Jan 14
4:00 - 4:30 PM
Stage 3, EXPO Hall, Level 1

As Marketer's roles evolve it becomes clear that the era of Don Draper is truly over. But what role does science play in helping to build relationships? This session will show how taking a scientific approach to your customer marketing can...

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