Piet Walvoord
Director of Product - Product Information, Search & Hierarchy
1-800-Flowers
Piet Walvoord is the Director of Product for Product Information, Search & Hierarchy at 1-800-Flowers. In this role, Piet leads work on product information management, on-site search, and merchandising hierarchy with the goal of connecting customers with the perfect gift to delight their recipient.
Speaking in:
Sunday Jan 12th
4:00pm - 4:30pm
Expo, Level 3, Expo Stage 3
Here’s something you might never have considered -- leveraging AI to enhance your product descriptions to reflect what customers are saying about your products and how they’re searching for them. This session will dive into how brands can leverage customer reviews and search terms to shape product records that align with actual consumer needs and preferences, translating into authentic product experiences. Expect real-world examples, actionable strategies, and inspiring success stories that will leave you ready to revolutionize your product experience strategy. Don't miss this chance to scoop up an actionable idea that will create a community of engaged, loyal customers who feel heard and valued while simultaneously increasing sales and reducing returns.
