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Peter McGuinness

Peter
McGuinness

Chief Commercial and Marketing Officer
Chobani
As Chief Marketing & Commercial Officer at Chobani, Peter McGuinness oversees all global demand creation, including marketing, sales, insights, product innovation, creative, and commercial finance. He also leads and helped launch Chobani Cafés and the Chobani Food Incubator. Most recently, Peter oversaw Chobani’s first ever rebrand, which was executed entirely by the company’s newly formed in-house Creative agency.

In his time at Chobani, the brand has risen to become the #1 Greek yogurt brand and the second largest yogurt manufacturer in America, reaching record share and launching more new products then at any other time in its history.

Throughout his tenure, Chobani has received widespread acclaim as a values-based, mission driven brand. This includes being named among Fast Company’s “World’s Most Innovative Companies” and “25 Brands That Matter Now,” Fortune’s “Change the World” list of brands, and PEOPLE’s “50 Companies That Care.”

Peter’s innovative approach to leadership and strategy has earned him significant recognition, including being named to PR Week’s “Power List,” shortlisted for its “Global Marketer of the Year” award, and receiving both Consumer Goods Technology’s “CMO of the Year Award” and The CMO Club’s “CMO Marketing Innovation Award”.

Prior to Chobani, Peter served as President and CEO of DDB Chicago and Gotham. He also served as Regional President of Europe/Middle East/Africa Momentum McCann World Group. He brings more than 20 years of global marketing experience to the company, with a record of shaping and growing some of the world’s most iconic brands.

He is an active industry leader, serving on influential boards including the Ad Council, AAAA, Advertising Education Foundation (AEF), the Mobile Marketing Association (MMA), and the CMO Council of North America. He is a member of the Advertising Hall of Achievement.

Speaking in:

Monday Jan 14
10:30 - 11:00 AM
|
Hall E, Level 1
Chobani has earned widespread acclaim as a mission-based, values driven brand.  But what are the key elements to its guiding philosophy, and what forward-thinking programs and initiatives has it implemented to benefit its employees, lift up its... Read more