Peter Larsen

VP of Buy with Prime & Multi-Channel Fulfillment

Amazon Buy with Prime

Peter Larsen leads Project Santos which includes the Buy with Prime (BwP) and Multi-Channel Fulfillment (MCF) product lines. Buy with Prime enables sellers to offer free fast shipping to Prime members from their own DTC sites while MCF enables sellers to use Amazon's fulfillment infrastructure for their off-Amazon shipping. Before founding Santos, Peter was a VP in the Transportation Services, leading businesses including Amazon’s freight operation/technology. Peter started his Amazon career in Amazon Devices leading launches of the Kindle, Fire tablet and Fire TV product lines. Peter joined Amazon in 2007.

Speaking in:

Monday Jan 15th

3:15pm - 3:45pm

Expo, Level 3, Expo Stage 3

Attract Prime members and grow your ecommerce business on more channels

Discover how Solo Brands’ digital and ecommerce strategy evolves across their rapidly expanding omnichannel businesses, as CDO Jenna Flateman Posner discusses building an integrated channel strategy. Don't miss the chance to gain insights into the approach that allows their portfolio of brands to build deeper connections with new customers by leveraging the latest retail tech tools, including Buy with Prime and Salesforce Commerce Cloud. Discover the ways you can expand your reach to millions of Prime members and offer your shoppers fast, free delivery. In this expert-led session, you’ll learn how to boost shopper conversions on your brand’s website with the trust of Prime and explore the ways to provide fast, reliable fulfillment for all your sales channels.

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Peter Larsen

Speaking in:

Monday Jan 15th

Attract Prime members and grow your ecommerce business on more channels