VP of Buy with Prime & Multi-Channel Fulfillment
Amazon Buy with Prime
Peter Larsen leads Project Santos which includes the Buy with Prime (BwP) and Multi-Channel Fulfillment (MCF) product lines. Buy with Prime enables sellers to offer free fast shipping to Prime members from their own DTC sites while MCF enables sellers to use Amazon's fulfillment infrastructure for their off-Amazon shipping. Before founding Santos, Peter was a VP in the Transportation Services, leading businesses including Amazon’s freight operation/technology. Peter started his Amazon career in Amazon Devices leading launches of the Kindle, Fire tablet and Fire TV product lines. Peter joined Amazon in 2007.