January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
Senior Director of Ad Innovation
Roku
Peter Hamilton is the Senior Director of Ad Innovation at Roku. He and his teams test and build leaned-in, television experiences that help Roku users engage with advertisements. Previously, he was the CEO of TUNE, a global MMP Platform that helped to establish performance and commerce ads on Facebook, Google, and many others. He has spent the last 15+ years in performance and AdTech, serving as a board director and advisor for a number of firms.
12:10pm - 12:40pm
Javits North, Level 4, Rithum Stage
It’s mainstream in China, projected to bring in $647 billion this year, and we’ve talked about the broader global adoption of livestream shopping for years. With social shopping playing an increasingly larger role in commerce, is 2024 the year live shopping will take off? A group of seasoned retail and advertising executives from Fanatics, Roku and HSN will discuss different approaches their brands are taking with live shopping – and why they’re investing in the channel. Learn about the future of TV shopping, how it's possible to have an entertainment platform that converts, the early days of TikTok Shop, and more. Leave this session with practical insights to apply to your business strategy, including:
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@Roku