Peter Hamilton

Senior Director of Ad Innovation

Roku

Peter Hamilton is the Senior Director of Ad Innovation at Roku. He and his teams test and build leaned-in, television experiences that help Roku users engage with advertisements. Previously, he was the CEO of TUNE, a global MMP Platform that helped to establish performance and commerce ads on Facebook, Google, and many others. He has spent the last 15+ years in performance and AdTech, serving as a board director and advisor for a number of firms.

Speaking in:

Sunday

January 14

12:10 pm–12:40 pm

The live shopping debate: A must-have or nice-to-have, and is 2024 the year it (finally) takes off?

It’s mainstream in China – projected to bring in $647 billion this year, and we’ve talked about the broader global adoption of livestream shopping for years. With social shopping playing an increasingly larger role in commerce, is 2024 the year live shopping will take off? A group of live shopping experts will discuss different approaches their brands are taking with live shopping – and why… Read more