Peter Barker

Peter Barker
Peter Barker
Director of Product
Appriss Retail
Pete Barker joined Appriss Retail in 2023 as the Director of Product and is responsible for establishing the direction of the Engage product suite. Barker has a long history in Retail Loss Prevention, most notably as the Sr. Manager of Digital Loss Prevention at Dick's Sporting Goods where he established the first Digital Loss Prevention department/team for the company. He was most recently the Director of Fraud and Identity for technology provider SpyCloud.

Speaking in:

Tuesday
January 16
9:15 am9:45 am
Expo, Level 3, Expo Stage 3
Return fraud and abuse has been growing for years and now retailers are dealing with “friendly fraud” and outright fraud and abuse in their claims and appeasement areas. Simple rule-based controls don’t take into account total customer value and often punish the best customers - and fraudsters are experts in getting around rules! Learn how major retailers are now using AI to customize the… Read more