Paul Martino

Paul Martino
Paul Martino
VP and Senior Policy Counsel
National Retail Federation
Paul Martino is Vice President & Senior Policy Counsel for the National Retail Federation, where he develops and implements federal legislative advocacy efforts on a range of internet, e commerce, and consumer protection issues, most notably data privacy and security.

With 30 years of experience in business, government, and the law, Martino is a leading retail industry strategist and lobbyist on technology policy and consumer data regulations. He has appeared as an expert on these issues on cable news television and as a speaker at numerous events held by the U.S. government and private-sector organizations.

Before joining NRF, Martino co-chaired the privacy and data security practice at Alston & Bird, a leading national law firm, where he represented businesses, trade associations, and industry coalitions before Congress and executive branch departments and agencies.

Martino previously advised then-chairman Senator John McCain as his lead counsel on internet, technology, and privacy issues for the U.S. Senate Commerce Committee. He came to the Senate after counseling startup companies in Silicon Valley on corporate transactions, private equity financings, initial public offerings, and mergers and acquisitions.

Martino earned his B.A. in government, with honors, from Georgetown University, and his law degree from the University of California, Berkeley.

Speaking in:

January 13
3:00 pm3:40 pm
Javits North, Level 4
Retail loyalty marketing programs are at the core of RMN's growth. Consumers join them because they see value in targeted offers. But loyalty programs are under attack by consumer groups who argue that consumers shouldn't have to provide their personal data in order to get a discount with their loyalty points. While retailers are innovating, legislators are still confused about the bigger issues… Read more