Paul Bucalo

Senior Director of Marketing and Ad Technology

Dollar General Corporation

Paul Bucalo joined Dollar General in 2022 with 20-years of experience driving technology strategy, digital analytics, and customer acquisition technology. As Dollar General’s Senior Director of Marketing Engineering, Paul leads a team devoted to business-led, technology transformation to drive growth and innovation. That includes driving new capabilities across owned and paid channels, ad tech, identity resolution and measurement. Prior to joining Dollar General, Paul served as director of group product management for Walmart marketing technology where his team launched an organizational shift to agile marketing and launched a new, dynamic personalized marketing experience. Prior to that, Paul worked as a consultant, in startups and for the media industry. Paul holds a Bachelor of Science degree in Journalism & Political Science from Kent State University.

Speaking in:

Sunday Jan 14th

3:15pm - 3:45pm

Expo, Level 3, Expo Stage 4

Unlocking synergies between digital and stores: Dollar General's journey to personalization at scale

Dollar General is America’s fastest growing retailer by store count, opening 3 new locations a day. They have set on a mission to harness the power of digital in engaging their predominantly in-store customer base, with a goal of boosting revenues and increasing ad spend efficiency across their enterprise marketing and retail media network. This session will explore how Dollar General is designing a cutting-edge customer data platform and marketing stack to deliver omni-channel personalized experiences at scale, focused on value realization for both near and long-term priorities. Learn more about Dollar General’s vision and journey to unlock the synergy between digital and in-store marketing in a fireside chat with industry experts from Dollar General, Adobe and Deloitte.

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Paul Bucalo

Speaking in:

Sunday Jan 14th

Unlocking synergies between digital and stores: Dollar General's journey to personalization at scale