Paul Bucalo

Sr. Director Digital & Marketing Engineering

Dollar General

Paul Bucalo is Dollar General’s senior director of digital & marketing engineering.

With more than 20 years of experience driving technology strategy, digital analytics and customer acquisition technology, Paul leads a team devoted to business-led, technology transformation to drive growth and innovation. He joined Dollar General in 2022, and as senior director of digital and marketing engineering, his current responsibilities include driving new capabilities across owned and paid channels, ad tech, eComm and measurement.

Prior to joining DG, Paul held roles of increasing responsibility at Walmart for more than six years, most recently as director of group product management for Walmart marketing technology where he launched an organizational shift to agile marketing, and a new, dynamic personalized marketing experience. He also previously served as a consultant for startups and the media industry.

Speaking in:

Tuesday Jan 14th

1:00pm - 1:45pm

Expo, Level 3, Expo Stage 5

Elevate your data strategy in an ever-evolving market

In this executive panel, we will explore how successful retailers around the globe are setting their data foundation and driving business growth through innovative use cases. Attendees will hear examples from leading retailers that have leveraged Snowflake’s capabilities to break down data silos, enhance customer insights, and optimize operations. Additionally, we will delve into emerging trends in generative AI within the retail sector, offering predictions on how these technologies will shape the future of data analytics and customer engagement. Join us to discover actionable strategies and insights that can elevate your own data-driven initiatives in an ever-evolving market.

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Paul Bucalo

Speaking in:

Tuesday Jan 14th

Elevate your data strategy in an ever-evolving market