Patricia Kristman

Patricia Kristman
Patricia Kristman
Head Data Engineering, Architecture and Governance

Speaking in:

January 16
10:15 am10:45 am
Expo, Level 3, Expo Stage 5
Conferences are abuzz with words like “customer-centric” and “personalization.” Back at the office, the boardroom conversation focuses on greater efficiency and improved ROI. There is a growing urgency to create seamless, all-connected customer journeys by connecting digital experience with in-store experience; connecting marketing data with sales and customer service data.