Patricia Grundmann

VP Media & Retail Media/Managing Director

OBI First Media Group

Patricia Grundmann is Vice President Media & Retail Media at OBI, the German expert in DIY and home & garden, as well as Managing Director of the OBI First Media Group. For more than six years, she has focused on the topic of Retail Media at OBI, where she has been responsible for building and overseeing the OBI First Media Group and the Retail Media business segment in various roles. Before joining OBI, Grundmann held several positions in retail, including at OTTO and moebel.de/ProSiebenSat1. Since September 2022, Patricia Grundmann has also been Chairwoman of the Retail Media Circle within the BVDW. In January 2024, Grundmann was elected Deputy Chairwoman of the Retail Media Committee of IAB Europe.

Speaking in:

Saturday Jan 11th

2:50pm - 3:30pm

Pier 60, 60 Chelsea Piers, New York, NY 10011

Global playbook for in-store retail media: Lessons from the worldwide leaders and innovators, featuring Patricia Grundmann, OBI First Media Group; Christian Raveaux, REWE Group; Aline Garza Heiras, Walmart Connect Mexico, and Sean Crawford, SMG

This panel will provide a snapshot of in-store retail media innovation in select Global Markets, including the United States, Europe and Latin America, discussing which markets are leading the way in deployment, measurement and monetization. With both sides of the Atlantic looking to each other for best practices, the discussion will highlight successful in-store strategies that have captured advertiser attention and investment, while also addressing common missteps seen across regions.

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