VP, Innovation & Business Development
Parinda Muley currently leads Business Development at Macy’s Inc. In this role, she leads innovation and strategic development, primarily focusing on driving initiatives that create new revenue streams, deliver exciting in-store experiences, and increase customer engagement. At Macy’s, Parinda spearheaded the launch of its retail-as-a-service platform and Macy’s Style Crew, Macy’s micro-influencer program. These two programs have introduced completely new operational and business models to Macy’s. Prior to joining Macy’s, Parinda spent most of her career in the media space, leading digital business development at Time Inc. She formerly led business development at Everyblock, a hyperlocal news site that was wholly owned by NBC News Digital (and now Comcast). She also spent several years with Mitchell Madison Group, a strategy consulting firm, with a concentration in top line growth initiatives for media and publishing industries. Parinda graduated from The University of Chicago with a BA in Economics and South Asian Studies and earned her MBA from The Wharton School of Business.