Pareiya Gupta

Pareiya Gupta is the Director of Product Innovation & Corporate Development where she leads the Go-to-Market strategy and product vision for the company’s in-store automation solution. With over a decade of experience in product management and more than seven years at GreyOrange, Pareiya has successfully taken multiple products from concept to scale - focusing on innovation, usability, and business impact. She has worked closely with some of the world’s largest retailers to modernize in-store execution, build intelligent inventory systems, and drive omnichannel success.

Her leadership is defined by a deep customer-first mindset and a proven track record of delivering measurable outcomes through smart technology adoption. Pareiya’s work sits at the intersection of product innovation, retail operations, and cutting-edge automation. She is passionate about helping retailers rethink traditional inventory models to unlock profitability, improve customer experience, and build future-ready store operations with the power of AI and RFID.