Olivier Nachba

AI can be transformational, but you need strong foundations - the “pillar” systems that hold your business together.

In this session, JD Sports' Deputy CTO will share how the company is structuring its AI strategy to scale globally without adding headcount - focusing instead on shifting roles and amplifying the value of their people. He’ll explore how modern, cloud-native infrastructure, including an order management system, enables AI agents to make smarter, faster decisions, and why scalability was a critical factor in JD Sports’ technology choices. 

Attendees will also get a glimpse into the company’s next frontier: building interoperability through Model Context Protocol (MCP) servers to unlock a new wave of AI-driven automation.