Olivier Bron

CEO

Bloomingdale's

Olivier Bron is the Chief Executive Officer of Bloomingdale’s and is responsible for overall business strategy and growth for the brand. He leads all facets of the business, including marketing, operations, stores, merchandising and digital platforms. Bron is also a member of the Macy’s, Inc. Executive Leadership Team.

Bron is a dynamic leader with over a decade of international retail and department store experience and a foundation of more than twelve years in management and business consulting internationally; including experience working in Thailand, the Middle East, the U.S., France and the UK. Before coming to Bloomingdale’s, Bron was Chief Executive Officer of Central and Robinson Department Stores in Thailand, where he developed and executed the company’s strategy for sustainable growth leading into and following the COVID-19 pandemic.

Prior to joining Central Group, Bron served as Chief Operating Officer at luxury retail group, Galeries Lafayette and BHV Group, based in France. During his tenure, he focused on transformative strategies including digitization, operational excellence, luxury customer growth, cultural transformation and cost control. Bron also spent over a decade focused on retail, consumer goods and private equity transformation at Bain & Company.

Bron holds a master’s degree in strategic management from Hautes Etudes Commerciales in Paris, a master’s degree in engineering from ECAM in Lyon, and currently resides in New York, New York with his wife and three children.

Speaking in:

Sunday Jan 12th

2:30pm - 3:00pm

Javits North, Level 5, SAP Theatre

Three brands, one growth strategy: The power of Macy’s, Inc.’s bold new chapter

Across its portfolio of iconic nameplates: Macy’s, Bloomingdale’s, and Bluemercury, Macy’s, Inc. is challenging the status quo, fundamentally repositioning the company, and connecting with consumers across the value spectrum. Join Tony Spring, Chairman and CEO of Macy’s, Inc.; Olivier Bron, CEO of Bloomingdale’s; and Maly Bernstein, CEO of Bluemercury, for a lively discussion moderated by Courtney Reagan, retail reporter for CNBC. Nearly one year into the execution of the company’s new growth strategy, A Bold New Chapter, these leaders will explore how each of the three nameplates is working to build stronger customer relationships through innovative solutions, data-driven insights, brand-building moments, and a breadth of merchandise offerings and experiences. This conversation will showcase how Macy’s, Inc. is evolving to meet the increasing demands of today’s consumers while shaping a future that is both inspiring and enduring.

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Olivier Bron

Speaking in:

Sunday Jan 12th

Three brands, one growth strategy: The power of Macy’s, Inc.’s bold new chapter