January 11: Opening Party
January 12–14: Conference & Expo
Jacob K. Javits Convention Center | NYC
Head of Digital Strategy Group, Retail & Consumer Goods
Adobe
Olivia Kwon Best is the GM of Adobe's Digital Strategy Group (DSG) for Retail & CG. DSG provides strategic advisory services around omnichannel experience transformation for Adobe's enterprise customers.
Prior to joining Adobe in 2018, Olivia was the VP Omnichannel at Macy's Inc, where she lead strategic initiatives to advance Macy's and Bloomingdale's marketing and digital capabilities.
She owned 2 major programs: Personalization @ Scale and Marketing Ops, where she established capabilities in real-time omnichannel personalization, AI/ML decisioning, marketing automation, predictive analytics, creative & production process improvements, and digital asset management.
Olivia also spent 15 years in strategy & operations consulting, most recently at Deloitte. She specialized in omnichannel strategy & transformation and merchandising optimization. She has a strong track record of designing and implementing omnichannel transformation programs, collaborating with cross-functional leaders to deliver results. Over the course of her consulting career, she has advised a mix of fashion, department store, specialty, and mass retailers such as: Saks Fifth Avenue, J.Crew, Walmart, and Macy’s.
3:15pm - 3:45pm
Expo, Level 3, Expo Stage 3
Ulta Beauty, a leading name in the industry, has a best-in-class loyalty program which accounts for over 90% of our sales. Leveraging this extraordinary customer loyalty and the data and insights that come with it allows for Ulta Beauty to personalize experiences for their customers in extraordinary ways. Partnering with Adobe, Ulta Beauty is building personalization-at-scale to bring Joy to their guests at every touchpoint, fostering connections between customers and associates, and driving inspired content and product discovery at every stage of the purchase journey. This session will delve into Ulta’s strategic approach to personalization – people, process, technology, and data.
Join Josh Friedman, VP of Digital Products, in a fireside chat with Olivia Kwon Best, Adobe’s Digital Strategy Group GM for Retail and Consumer Goods as they discuss their journey to become the most relevant and joyful beauty brand in the industry.