Noreen Allen

Noreen Allen

CMO

YOOBIC


Noreen Allen serves as Chief Marketing Officer at YOOBIC, the leading AI-powered retail operations platform used by global retailers to boost operational excellence and deliver measurable business results. YOOBIC’s mobile-first platform equips frontline teams with the tools to execute, communicate, and learn—powered by AI, automation, and deep analytics. The company partners with many of the consumer brands people interact with every day, including Pret, Michaels, GameStop, Ralph Lauren, Lacoste, Pilot Flying J, Lidl, and others.

Prior to YOOBIC, Noreen held senior marketing roles at multiple high-growth technology companies. Most notably, she spent ten years as CMO at Bandwidth (NASDAQ: BAND), where she played a key role in scaling the business to $500M in revenue, expanding the team to more than 1,000 employees, and taking the company public in 2017.

Speaking in:

Tuesday Jan 13

11:30am - 12:30pm

Exhibitor Big Ideas Stage 2

From insight to action: How AI is rewriting retail execution

AI is becoming the new orchestration layer for retail - guiding, predicting, and elevating store performance. Intelligent agents will support every role in the store, streamlining execution, reducing friction, and enabling faster, smarter decisions on the floor. This shift empowers teams to move from reacting to anticipating, focusing more energy on customer experience, sales and results.

Join this session to explore how AI is reshaping frontline work today, hear from retailers who are winning and get an exclusive preview of what’s next: a Store Manager Copilot.