Niki Shamdasani

Niki Shamdasani
Niki Shamdasani
Niki Shamdasani is the co-founder of Sani, a lifestyle apparel brand inspired by South Asian culture.

Niki came to Sani after starting her career in venture capital and consulting. She graduated from the University of North Carolina at Chapel Hill as a Morehead-Cain Scholar in 2015 and then joined Deloitte’s federal consulting practice. Soon after, she came on as the Chief of Staff at Matter, a startup accelerator for early stage media companies. After years spent supporting startups and exploring market needs, she left Matter and New York to start Sani with her younger sister Ritika.

Speaking in:

January 18
12:00 pm12:30 pm
Special Events Hall, Level 1, The FQ Equality Lounge

There is no “one-size-fits-all” solution when it comes to brand loyalty — people from different demographics respond in many ways. Why is that? In this conversation, we discuss why understanding different age groups is key to building brand loyalty.

In partnership with:

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