Director, Omni Digital Technology and UX
Nick Smotek is the Director of Technology and UX, Omni for Deckers Brands, the company best known for the UGG brand. Nick has served as the lead developer for over five global e-Commerce website launches and has overseen over a dozen domestic site builds for branded. Recently, he created the entire UX department at Deckers, which includes optimization and monitoring. Nick graduated from NAU with a B.F.A. in Visual Communications and emphasis in Interactive Design.