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Nick Smotek

Nick Smotek

Director, Omni Digital Technology and UX
Deckers Brand
Nick Smotek is the Director of Technology and UX, Omni for Deckers Brands, the company best known for the UGG brand. Nick has served as the lead developer for over five global e-Commerce website launches and has overseen over a dozen domestic site builds for branded. Recently, he created the entire UX department at Deckers, which includes optimization and monitoring. Nick graduated from NAU with a B.F.A. in Visual Communications and emphasis in Interactive Design.

Speaking in:

Sunday Jan 13
1:00 - 1:30 PM
Stage 5, EXPO Hall, Level 3
Constantly changing consumer expectations require an agile and scalable commerce solution. Deckers, parent company of the UGG, Teva, and Sanuk footwear brands, realized that online success depended on the ability to inject branded content into the... Read more