Nick Burton

Chief Information Officer

ScrewFix

Nick joined the Screwfix board in May 2021. He is responsible for all aspects of technology to support the Screwfix growth and operational plans and is also a member of the Kingfisher Group Technology Board. He leads the ongoing transformation of the platforms that enable Screwfix’s iconic omni-channel customer experience (the ‘FusionX’ programme), with an aim to make it as easy as possible forcustomers to access the products they need, when and where they need them. He was also instrumental in the introduction of the Screwfix Sprint proposition that offers delivery of over 9,000 products to customers within an hour, and that is now available to over 55% of the UK population. Nick joined Screwfix from Avon International, where he was Vice President Digital, Technology & eCommerce for Avon’s 39 international markets. Prior to this he was Chief Information & Digital Officer for the Belron group, working closely with Belron brands (such as Autoglass, Carglass,
Safelite, etc.) to drive technology modernization and deliver an exceptional customer experience when customers interacted with Belron businesses digitally. Nick is married to Theresa and has two children, Jasper and Ethan and a dog called Riley. Nick enjoys rollercoasters, making pizza, travel and figuring out how things work.

Speaking in:

Monday Jan 13th

10:00am - 10:30am

River Pavilion, ReturnPro Stage

The agility advantage: Enhancing commerce across channels

Consumers are used to shopping anytime, anywhere, whether through physical or digital channels. Every touchpoint is an opportunity for a transaction and to build customer loyalty. As a result, consumers expect a unified, seamless shopping experience in every interaction with a brand. Join this session to learn how to future-proof your commerce operations for emerging channels and changing consumer preferences, ensuring your brand is prepared for market shifts and unforeseen challenges. In this session, moderated by commercetools, a panel of retail experts will cover: the relationship between cohesively unifying commerce experiences across physical and digital channels and increased customer satisfaction, loyalty, and access to revenue-generating opportunities; enhancing the brand by empowering employees with tools to personalize customer interactions, manage inventory seamlessly across channels, and remove friction points; and the importance of quickly adapting shopping experiences through composable commerce, streamlining operations across channels, and unlocking new data-sharing opportunities for better personalization.

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Nick Burton

Speaking in:

Monday Jan 13th

The agility advantage: Enhancing commerce across channels