Neda Nia

Neda Nia

Chief Product & Growth Officer

Stibo Systems


As Chief Product & Growth Officer at Stibo Systems, Neda Nia drives the company’s product vision, shaping strategy, innovation, and growth to create measurable value for customers today and in the future.

With more than 15 years of global experience across technology and commerce, Neda has built a reputation for turning complex challenges into clear strategies that put the customer at the center. Before joining Stibo Systems, she served as Managing Director at a global software and technology provider, where she led North American go-to-market, formed strategic partnerships, and contributed to global investment and growth initiatives.

A lifelong learner, Neda continuously explores emerging technologies to stay ahead of market shifts. She brings a pragmatic but ambitious approach to product leadership, balancing innovation with commercial impact to help organizations grow with confidence.

Speaking in:

Monday Jan 12

3:15pm - 3:45pm

Exhibitor Big Ideas Stage 1

Modern data, modern retail: How leaders are transforming for what’s next

Retailers are modernizing fast, but real transformation starts with the data foundation. In this panel discussion, Diageo and Batteries Plus share how they each replaced legacy, fragmented systems with modern, connected platforms to power global scale, market agility, and unified product experiences. Hear how both companies used Stibo Systems to transform complexity into growth, streamline operations, and build the data backbone needed for the next era of intelligent, connected commerce.