Gen Z Consultant, Global Fashion Marketing
The Z Suite
Naomi Barrales is a growing voice among Gen Z in the fashion industry, drawing from her education and hands-on experience to share evolving trends, consumer behaviors, and innovative approaches to fashion marketing based on her work marketing for global brands. She has been a panelist at multiple retail conferences and has been quoted in Sourcing Journal and The New York Times.
Monday Jan 12
10:30am - 11:00am
Klaviyo Stage
This interactive session will feature the CMO of one of the hottest apparel brands beloved by Gen Z in discussion with members of The Z Suite. Learn firsthand how Gen Z integrates AI into their shopping experiences, customer service interactions and personal lives and gain insight into what they expect from the social platforms where they discover products and make purchases. Curious about Gen Z’s perspective on AI-enabled customer experiences and how they make purchasing decisions? Engage directly with a group of sharp, thoughtful Gen Z consumers in this interactive session.
