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Nan Russell

Nan Russell

Sr. XM Scientist
Nan Russell is a Senior XM Scientist with Qualtrics and focuses on Experience Management programs designed to help brands better understand their customers' and employees' experiences and to drive performance improvement globally.

Nan has 25 years’ experience in global research design, methodology, and analysis that drives strategic insight and action, including 15 years designing, implementing and supporting multinational, omnichannel XM programs in 128 countries and 40 languages.

Speaking in:

Tuesday Jan 14
10:15 - 11:00 AM
Stage 1, Expo, Level 1
Creating loyalty typically centers on incentives with economic benefits–loyalty cards, points programs, exclusive member discounts. But loyalty isn’t a feel-good metric. It’s a powerhouse of performance - as long as you don’t... Read more