Morgan Lawrence

Program Manager - PIM

URBN Urban Outfitters Inc.

As the PIM Product Owner at URBN Inc, Morgan Lawrence is responsible for the growth and success of STEP. With eight years of experience in the PIM space across multiple industries, she is passionate about creating the best data experience.

Speaking in:

Monday

January 16

4:00 pm–4:30 pm

Expo, Level 3, Expo Stage 3

How URBN creates unique customer experiences and supports sustainability commitments with data produced by Stibo

Sustainability has become integral to the customer experience as consumers increasingly seek retailers that reflect their values. In this fireside chat with URBN, a portfolio of global consumer brands including Urban Outfitters, Free People and Anthropologie, discover how the company leverages product data to create unique shopping experiences and supports circularity through its Urban Renewal… Read more