Mike Wier
Vice President, CVS Store Brands
CVS Health
Mike is Vice President of the Store Brands team. In this capacity he leads strategic growth of thew entire store brands portfolio at CVS. His team leads strategy, brand and packaging design, product development and innovation to ensure all CVS branded products exceed customer expectations.
Mike joined CVS in 2013 and has held a variety of leadership positions in the front store. Most recently, he was DMM of Consumer Health and Wellness where he helped champion OTC COVID testing. Previously he was Sr. Director Digital and led a variety of growth initiatives for retail such as digital commerce strategy and Carepass product development. He began his career as Director of Strategy.
Earlier in his career he spent 6 years at Mars & Co leading strategy consulting for Fortune 500 clients and 5 years in the automotive manufacturing sector as an engineer.
Mike has a BS in Mechanical Engineering for Boston University and MBA from University of Michigan. Mike lives in Providence with his wife Ky and daughter Madison (11).
Speaking in:
Monday Jan 12
11:20am - 11:50am
The power of private brands: Luring today’s cost-conscious shopper
Retailers are using myriad strategies to elevate private brands. McKinsey reports that more than 80% of U.S. consumers rate the quality of private-brand food products the same or better than national brands, and nearly 90% feel that private brands offer similar or better value. Hear how retailers are taking on the big names with strategies that bundle innovation, marketing and razor-sharp pricing.