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Mike Murphy

Mike Murphy

Director of Business Development

Amazon Alexa+


Mike Murphy leads business development and solution architecture for Amazon's Alexa+ and FireTV Channels, where he spearheads strategic partnerships leveraging Amazon’s generative AI and voice technology. Most recently, he secured groundbreaking integrations with industry leading organizations such as Uber, OpenTable, Ticketmaster, and Thumbtack for the landmark launch of Alexa+, which set the foundation for rapid expansion.

Throughout his tenure at Amazon since 2015, Mike has consistently built businesses from inception to market leadership. He launched Prime Video Channels and Live Sports through strategic content partnerships, established Alexa Smart Properties with major hospitality brands including Marriott and Hilton, and secured pioneering advertising inventory deals with Spotify, iHeartRadio, and SiriusXM/Pandora. His expertise spans Entertainment, News, Food, Video, Games, and Sports domains.

Before Amazon, Mike spent nearly 15 years at Intel Corporation, where he founded Intel Insider, a hardware-based content protection program, and Intel Identity Protection Technology, now integrated into over 1 billion devices worldwide. He holds a Bachelor of Science in Computer Engineering and Computer Science from the University of Southern California and is based in Austin, Texas.

Speaking in:

Sunday Jan 11

1:00pm - 1:30pm

Exhibitor Big Ideas Stage 4

AI meets home services: Taskrabbit’s integration with Alexa+

Taskrabbit and Amazon’s Alexa+ are collaborating to launch the first ever instant booking service. Soon customers will be able to ask Alexa to help with tasks such as mounting a TV or home cleaning simply by just asking Alexa to "book it." This agentic LLM powered integration enables users to conquer their to do lists with Alexa+ by booking local services all through natural conversations. Powered by Alexa's WebAction SDK and AWS' NovaAct service, Alexa+ can navigate TaskRabbit's web pages and complete bookings on customers' behalf without having to implement deep API integrations, all you need is a website. This partnership marks a significant advancement in merging AI, voice technology, and on-demand services. Join Taskrabbit's CEO, Ania Smith, AWS, and the Amazon Alexa+ team to explore the technical achievements, strategic implications, and future possibilities of this experience.implications, and future possibilities of this experience.