Mike Feldman

Mike Feldman

SVP, Commerce

Flywheel


Mike Feldman is Senior Vice President of Commerce at Flywheel, bringing deep experience from both agency and brand leadership roles. Mike has held key positions at IPG, Publicis, dentsu, and Vayner, and made a significant mark at Georgia-Pacific by building the first- ever retail media practice within a brand. Most recently, Mike led Commerce & Retail Media at the agency level, building and scaling teams and capabilities across Search, Programmatic, Shopper, Affiliate, Social Commerce, Creative, and more. Known for his innovative approach and expertise in retail media strategy, Mike helps brands navigate and excel in the fast-evolving commerce landscape.

Speaking in:

Monday Jan 12

10:15am - 10:45am

Exhibitor Big Ideas Stage 4

Democratizing retail media: Technology that powers growth

Learn how Amazon Retail Ad Service is making advanced retail media capabilities accessible across retail sectors. Hear how industry retailer leader, Macy's, leverages this technology to enhance their established platform and drive incremental growth. You'll walk away with actionable strategies to implement retail media solutions that can transform your advertising capabilities and unlock new revenue opportunities.