Mike Edwards, II

Manager, eCommerce Merchandise and Catalog

Caleres

Mike is the Manager of eCommerce Merchandise and Catalog for the multi brand retailer Famous Footwear. He relies on his years of Retail Store Management experience and over a decade of Store Operations, Merchandise Planning and eCommerce experience to constantly keep the customer at the center of his work. Mike and his team are responsible for the development and execution of the On-Site Search Strategy, the Product Catalog and Drop Ship Operations for FamousFootwear.com.

Speaking in:

Sunday

January 16

4:00 pm–4:30 pm

Expo, Level 3, Expo Stage 3

Case study: How Caleres transformed their online commerce experience produced by Coveo

Caleres, who operates Famous Footwear, Allen Edmonds and Naturalizer, tells their transformation story. From an outdated technology stack with lots of manual processes and a lack of shopper insight, they re-invented their digital experience around the customer, all-while managing the complexities of physical store locations, large product catalogs and multiple branded sites. Hear about their… Read more