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Michelle Evans

Michelle Evans
Senior Head of Digital Consumer
Euromonitor International
As senior head of digital consumer at Euromonitor International, Michelle Evans oversees the firm’s Digital Consumer research, providing actionable insights and in-depth analysis into how technology is reshaping commerce globally. She distills the topic’s complexity and strategizes about its future in a clear and engaging manner whether in a client conversation, a presentation or an industry report. 

Recognized as a thought leader in digital commerce, she was named a Power Woman in Fintech by conference organiser Innotribe in 2015, a Woman on Top in Tech by business magazine Asian Entrepreneur in 2016, a Top 200 Fintech Influencer in Asia by fintech publications Fintech Asia and Lattice80 in 2018 and a Women2Watch honouree by social think tank Remodista in 2018 and 2019. 

She shares her expertise across industry events, including Money20/20, Finovate, Trustech, Forum E-Commerce Brasil and Seamless. Leveraging her master’s degree in journalism from Northwestern University, she has a column in Forbes and is regularly quoted in publications globally.