Michelle DeVore

Michelle DeVore
Michelle DeVore
VP, Customer Experience
European Wax Center
As VP, Customer Experience at European Wax Center, Inc., Michelle owns delivery of 360-degree guest experience across in-center, digital and direct channels including email, SMS, & mobile app, plus advanced analytics, CRM, loyalty, and media measurement. With 17+ years of marketing experience including 12 years of digital leadership, high-growth, digital transformation businesses are her specialty. Michelle holds a degree from Baylor University in merchandising and lives in Dallas with her husband and two sons.

Speaking in:

January 16
11:00 am11:30 am
Expo, Level 1, Expo Stage 1

Missed this Big Ideas session?  Watch the Replay 

Do you only think of points and coupons when you hear the words loyalty program? If so, you’re missing out on a whole world of opportunities that live past the check-out counter. These retailers are in the know. 

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