Michelle DeVore

VP, Customer Experience

European Wax Center

As VP, Customer Experience at European Wax Center, Inc., Michelle owns delivery of 360-degree guest experience across in-center, digital and direct channels including email, SMS, & mobile app, plus advanced analytics, CRM, loyalty, and media measurement. With 17+ years of marketing experience including 12 years of digital leadership, high-growth, digital transformation businesses are her specialty. Michelle holds a degree from Baylor University in merchandising and lives in Dallas with her husband and two sons.

Speaking in:

Sunday

January 16

11:00 am–11:30 am

Expo, Level 1, Expo Stage 1

Emotional loyalty: Moving customers beyond the transaction produced by Brierley

Missed this Big Ideas session? Watch the Replay

Do you only think of points and coupons when you hear the words loyalty program? If so, you’re missing out on a whole world of opportunities that live past the check-out counter. These retailers are in the know.

Join Brierley, the loyalty… Read more