
Michelle
DeVore
VP, Customer Experience
European Wax Center
As VP, Customer Experience at European Wax Center, Inc., Michelle owns delivery of 360-degree guest experience across in-center, digital and direct channels including email, SMS, & mobile app, plus advanced analytics, CRM, loyalty, and media measurement. With 17+ years of marketing experience including 12 years of digital leadership, high-growth, digital transformation businesses are her specialty. Michelle holds a degree from Baylor University in merchandising and lives in Dallas with her husband and two sons.