Michelle DeVore

Michelle DeVore
Michelle DeVore
VP, Customer Experience
European Wax Center
As VP, Customer Experience at European Wax Center, Inc., Michelle owns delivery of 360-degree guest experience across in-center, digital and direct channels including email, SMS, & mobile app, plus advanced analytics, CRM, loyalty, and media measurement. With 17+ years of marketing experience including 12 years of digital leadership, high-growth, digital transformation businesses are her specialty. Michelle holds a degree from Baylor University in merchandising and lives in Dallas with her husband and two sons.

Speaking in:

January 16
11:00 am11:30 am
Expo, Level 1, Expo Stage 1

Do you only think of points and coupons when you hear the words loyalty program? If so, you’re missing out on a whole world of opportunities that live past the check-out counter. These retailers are in the know. 

Join Brierley, the loyalty experts, in conversation with Bal Harbour Shops, Thriftbooks, and European Wax Center as they discuss how they have leveraged cutting-edge… Read more