Michelle Carter

SVP, Global Retail Sales, Data and Services

Mastercard

Michelle Carter leads Mastercard’s Data & Services Global Retail practice. In this role, Michelle leads Mastercard’s commercial efforts, thought leadership and product strategy for Retail, helping to advance the data analytics agenda. Michelle has been at Mastercard for the past 5 years and came to Mastercard via its acquisition of Applied Predictive Technologies (APT), the premier Test & Learn software analytics vendor. Michelle was at APT for the prior eleven years in various senior sales positions partnering with numerous Retailers and Consumer Products companies.

Speaking in:

Monday Jan 15th

10:15am - 10:45am

Expo, Level 3, Expo Stage 3

Getting beyond the buzz to the bottom line: Data-backed strategies driving predictable success

Retailers and manufacturers know that incorporating data into their decision-making is no longer optional, but essential. With so many different data sources and technologies to consider, it can be overwhelming to identify the most practical, yet impactful ways, to lean on data insights to inform both strategic planning and day-to-day decisions. This session will inspire with real-world examples of using data – from macroeconomic insights to learnings from business experimentation – and technology, such as AI-powered shopping personalization and in-market testing at-scale, to improve both the bottom line and customer experience.

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Michelle Carter

Speaking in:

Monday Jan 15th

Getting beyond the buzz to the bottom line: Data-backed strategies driving predictable success