Founder & Chief Strategist
5 New Digital
Michael Zakkour is an internationally recognized thought leader, innovator, and strategist in integrated retail, digital commerce, and consumer behavior. With 30 years of hands-on experience on the corporate and agency sides, and as a multiple exit entrepreneur, Michael has become a go-to expert for global brands, retailers, CPGs, and eCommerce companies seeking to adapt and thrive in today's dynamic retail landscape.
As the founder and CEO of 5 New Digital, a leading retail, digital, and consumer consultancy, Michael and his team help clients navigate and implement their own "New Retail Model"—integrating and optimizing physical stores, digital platforms, supply chains, content, and technology for sustainable, profitable and, scalable growth.
Brands and retailers choose 5 New Digital for its industry knowledge, forward-thinking strategies, and suite of technology solutions. Michael's insights into retail, e-commerce, and consumer behavior, provide clients with a competitive edge, enabling them to anticipate future trends and implement innovative solutions well ahead of their peers.
Michael is also a Managing Director at SellSide Group, a Mergers & Acquisitions advisory firm where he works with retail, consumer product, and technology companies seeking growth partners and exits and buy-side clients seeking to invest and acquire.
Michael is a passionate fisherman, a collector and dealer of antiques and antiquities, and a superfan of both the EPL side Arsenal and of U2 and The Pogues. In 2021, his heart was stolen by Amber, his mushy-faced three-year-old American Cocker Spaniel.